The first thing that hits you is the bright red discount drugstore sign.
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まず， 先ず
1. first (of all), firstly, to begin with, before anything else
2. probably, most likely, almost certainly, virtually
3. more or less (satisfactory), on the whole, reasonably
4. anyway, at any rate, for now (at least), for the time being
1. signboard, sign, billboard, hoarding, doorplate
2. draw, attraction, feature, highlight, spokesman, figurehead
3. reputation (of a shop), name
4. appearance, look, show
5. closing (for the day, esp. of a restaurant or bar), closing time
